Make More. Work Less. Discover Yourself.

Join subscribers to the Life Strategies Newsletter.

Every Sunday morning, you'll get a strategy to build, launch, and create your desired life.

Make More. Work Less. Discover Yourself.

Join subscribers to the Life Strategies Newsletter.

Every Sunday morning, you'll get a strategy to build, launch, and create your desired life.

Helping You Achieve Success

My coaching philosophy is simple; harness the mind and life will follow.

Work and life are not separate. They are two parts of a whole. Your work life feeds into your personal life and vice versa.

I believe that the fastest way to create a successful business and career is through the path of personal development.

Get full 1:1 access to me as I guide you through your unique life from start to finish over 12 transformative weeks.

Uncover your personal and subconscious blocks and create a customized plan to transcend you and create balance in your work and personal life.

Receive Weekly assignments to propel your progress forward and help integrate our calls into your daily life.

Daily WhatsApp messaging to facilitate breakthroughs, answer questions, and overcome challenges

Helping You Achieve Success

My coaching philosophy is simple; harness the mind and life will follow.

Work and life are not separate. They are two parts of a whole. Your work life feeds into your personal life and vice versa.

I believe that the fastest way to create a successful business and career is through the path of personal development.

Get full 1:1 access to me as I guide you through your unique life from start to finish over 12 transformative weeks.

Uncover your personal and subconscious blocks and create a customized plan to transcend you and create balance in your work and personal life.

Receive Weekly assignments to propel your progress forward and help integrate our calls into your daily life.

Daily WhatsApp messaging to facilitate breakthroughs, answer questions, and overcome challenges

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Purchase My Book

The Road Ahead and Miles Behind A Story of Healing and Redemption Between Father and Son

3 Ways You Can Get Involved

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Coming Soon

Weekly Newsletter

Join subscribers every week getting one powerful strategy to build, launch and create their desired life.

Purchase My Book

The Road Ahead and Miles Behind A Story of Healing and Redemption Between Father and Son

About Me

I'm an entrepreneur, strategist, and consultant for the creator economy.

I’m the author of two books, The Sandbox Stories of Human Spirit and War, and The Road Ahead and Miles Behind A Story of Healing and Redemption Between Father and Son.

I run a media company called Live Your Truth Media that helps companies create powerful brands and impactful legacies through content marketing.

My current and past clients have included major companies such as The Huffington Post, Salesforce, T-Mobile, Toyota, to Super Bowl Champions, Olympic Athletes, New York Times And Wall Street Journal Best Selling Authors, Thinkers50 speakers and Reality TV Stars.

My mission is to help provide you with the tools you need to live a life of success and abundance through your journey of personal mastery.

About Me

I'm an entrepreneur, strategist, and consultant for the creator economy.

I’m the author of two books, The Sandbox Stories of Human Spirit and War, and The Road Ahead and Miles Behind A Story of Healing and Redemption Between Father and Son.

I run a media company called Live Your Truth Media that helps companies create powerful brands and impactful legacies through content marketing.

My current and past clients have included major companies such as The Huffington Post, Salesforce, T-Mobile, Toyota, to Super Bowl Champions, Olympic Athletes, New York Times And Wall Street Journal Best Selling Authors, Thinkers50 speakers and Reality TV Stars.

My mission is to help provide you with the tools you need to live a life of success and abundance through your journey of personal mastery.

Testimonials

We aligned with Mike initially to run The King's Council Podcast with Rylee Meek. Without a clear direction of what to do, Mike helped us dial in branding and messaging to engage our community and ultimately grow the membership of our program. In an effort to create continuity with our branding, we made adjustments to our youtube channel and experienced tremendous growth, as well as my personal brand and website. Because of this we even started a second show to support our members and strategically use them for future growth.

Image

Rylee Meek

Founder, Kings Council Coaching and Social Dynamic Selling

I have been incredibly impressed by Mike and the team he has put together at Live Your Truth Media. In just a few months working together, they have made a huge impact on my business, including social media engagement, overall brand image, launch of a podcast, a reimagined newsletter and — most importantly — increased revenues. Above all, I trust Mike to care deeply about my business goals, support me as an entrepreneur and find the right person for each unique project. I couldn’t be happier with LYT and look forward to working with them for a long time!

Image

Lindsey Pollak

NYT Best Selling Author and Keynote Speaker

Mike is a great support system- especially for new podcasters! He helped me refine my concept, create quality recordings, build out a schedule and use analytics to improve. Mike is a life coach, podcast coach & professional producer all in one. You will not find this type of talent all wrapped up in one elsewhere. This is a MUCH different experience than working with one-off outsourced editors. Working with Mike will get your creative juices flowing— he’s always down to help you figure out how to tell the story (and that’s really what this is all about, right?). Highly recommend Live Your Truth. The name of the company says it all.

Image

Nicole Rose

Mindset Coach, Podcast Host,Contestant on HBO’s The Big Shot with Bethany Frankel

"I know coaching and I know mastery. Mike Liguori embodies both. He is an absolute master of his craft."

Image

Akshay

Author, Speaker, and Founder

Mike is a friend who has provided me support and counseling for my overall outlook on life and my life in particular. He has given me a perspective on my personal journey of self-healing and self-worth and has given me insight into the tools and people who could help me. Mike is someone I can always count on!

Image

Torey

Friend

"If you're someone looking for clarity and focus in your business and life, I recommend working with Mike.

Image

Joni

Founder, The Mindset Group

Testimonials

Image

Rylee Meek

Founder, Kings Council Coaching and Social Dynamic Selling

We aligned with Mike initially to run The King's Council Podcast with Rylee Meek. Without a clear direction of what to do, Mike helped us dial in branding and messaging to engage our community and ultimately grow the membership of our program. In an effort to create continuity with our branding, we made adjustments to our youtube channel and experienced tremendous growth, as well as my personal brand and website. Because of this we even started a second show to support our members and strategically use them for future growth.

Image

Lindsey Pollak

NYT Best Selling Author and Keynote Speaker

I have been incredibly impressed by Mike and the team he has put together at Live Your Truth Media. In just a few months working together, they have made a huge impact on my business, including social media engagement, overall brand image, launch of a podcast, a reimagined newsletter and — most importantly — increased revenues. Above all, I trust Mike to care deeply about my business goals, support me as an entrepreneur and find the right person for each unique project. I couldn’t be happier with LYT and look forward to working with them for a long time!

Image

Nicole Rose

Mindset Coach, Podcast Host,Contestant on HBO’s The Big Shot with Bethany Frankel

Mike is a great support system- especially for new podcasters! He helped me refine my concept, create quality recordings, build out a schedule and use analytics to improve. Mike is a life coach, podcast coach & professional producer all in one. You will not find this type of talent all wrapped up in one elsewhere. This is a MUCH different experience than working with one-off outsourced editors. Working with Mike will get your creative juices flowing— he’s always down to help you figure out how to tell the story (and that’s really what this is all about, right?). Highly recommend Live Your Truth. The name of the company says it all.

Image

Akshay

Author, Speaker, and Founder

"I know coaching and I know mastery. Mike Liguori embodies both. He is an absolute master of his craft."

Image

Torey

Friend

Mike is a friend who has provided me support and counseling for my overall outlook on life and my life in particular. He has given me a perspective on my personal journey of self-healing and self-worth and has given me insight into the tools and people who could help me. Mike is someone I can always count on!

Image

Joni

Founder, The Mindset Group

"If you're someone looking for clarity and focus in your business and life, I recommend working with Mike.

Buy My Latest Book The Road Ahead and Miles Behind A Story of Healing and Redemption Between Father and Son

Recent Issues of

The Life Strategies Newsletter

What Corona Virus Means For Public Speaking Careers In 2020 And Beyond

Marketing| Brand
December 03, 20224 min read

WHAT CORONAVIRUS MEANS FOR PUBLIC SPEAKING CAREERS IN 2020 AND BEYOND

Large, in-person events are canceled for the foreseeable future. States have already tried opening up, and the data has shown a drastic increase in case counts. Some experts are predicting event restrictions will run through 2022. 

What are public speakers going to do?

Most speakers are moving online. However, that’s easier said than done. The tools at your disposal are different and the same strategies for speaking to a room of 3,000 people won’t work for a webinar.  

Live Your Truth Media has been guiding our public speaking clients through the coronavirus shutdowns, and we wanted to share our top four tips that you can use to pivot and thrive during the coronavirus’s new normal.

Stay True to Your Core Strength

Don’t panic. Coronavirus has not made public speakers like you obsolete. People still need to hear your motivational and informative talks. People will still pay to hear your motivational and informative talks.

You don’t need to abandon public speaking. Don’t become an author if you’re not an author. Don’t go into coaching if you’re not a coach. Of course, many public speakers are multi-talented and pair their speaking gigs with some other forms of revenue stream, but do what feels natural.

Don’t force yourself into a new specialty because you’ve been told the sky is falling and public speaking is dead. Stay true to your dream. Play to your strengths and leverage the speaking skills you’ve developed over your career.

Enhance Your Audience’s Online Experience

There’s nothing quite like sitting in an auditorium with the lights down waiting for your favorite speaker. A live performance delivers a spark of spontaneity that you just don’t get on a pre-recorded video. In sales terms, this experience is one of your product differentiators. It’s a compelling reason for someone to drop $100 to see you speak rather than tune in to Youtube for a free recording.

Unfortunately, this differentiator has been hit by the coronavirus. It’s extremely difficult to create the “live event effect” over a webinar. Therefore, you need to get creative when it comes to curating an audience experience, especially online.

We recommend taking advantage of the internet’s native interactivity. Your audience is no longer made up of silent seat-fillers. They are primed to engage, and as more and more events are hosted online, they will begin to expect a certain level of engagement from your talks.

Here are some ideas to boost your online audience experience. 

  • Host Q&A sessions

  • Conduct polls and surveys

  • Send post-event media like videos and PDFs

  • Share your screen to include relevant images and slides

  • Have audience members participate in face-to-face activities

You might notice that these strategies are similar to what you were doing at live events. Exactly! But too many public speakers forget that the internet isn’t a one-way street. Build your speaking brand by engaging event participants in real-time with digital tools.

Speak Once, Publish Twice

By now you can deliver your speech in your sleep. You have your talk memorized and muscle memory kicks in as soon as you step on stage. You’ve edited and revised so that your words land with efficient impact. Now it’s time to take your performance one step further. 

Record your speeches and webinars for online distribution. Use Vimeo On Demand or EverWebinar to set up automatic streaming and charge viewers to watch your content. You’ll be able to monetize your existing speeches, automate the delivery, and work on new content to further build your brand. 

Don’t underestimate the repurposing and automation power of the internet.

Diversify Revenue

If coronavirus has taught us anything, it’s that all eggs should not sit in one basket. Given the global nature of the world economy, it’s possible that another pandemic will strike in the future. Even in regular times, diversifying revenue helps protect against the financial impact of family crises, unreliable clients, and unexpected injuries.

That’s why Live Your Truth Media recommends creating at least one of these products. Again, stick to your niche and strengths (see tip number one), but repackage your expertise into a product that doesn’t require a live audience.

Diversify revenue by:

  • Developing online courses

  • Co-presenting with other speakers

  • Writing a book

  • Running ads on popular Youtube content 

  • Blogging for other platforms

  • Creating weekly Facebook challenges

  • Selling affiliate products through your webinars

Diversifying revenue might require hiring a content marketing firm since you might not have the skills to develop an online course or set up Google AdSense. Think of it as insurance. By investing now, you’ll protect your income from future downturns. And when times are good, you might see an extra zero on your income statement.

_____

How are you pivoting as a public speaker? Email your tips to Live Your Truth Media here. We want to hear from you.

Mike Liguori

I'm an entrepreneur, strategist, and consultant for the Creator Economy. I’m the author of two books, The Sandbox Stories of Human Spirit and War, and The Road Ahead and Miles Behind A Story of Healing and Redemption Between Father and Son. I run a media company called Live Your Truth Media that empowers brands and companies to utilize the power of podcasting to build deeply engaged audiences and better relationships with their customers. My current and past clients have included major companies such as The Huffington Post, T-Mobile, Toyota, to NFL players, New York Times And Wall Street Journal Best Selling Authors, Thinkers50 speakers and Reality TV Stars. My mission is to help provide you with the tools you need to live a life of success and abundance through your journey of personal mastery.

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MIKE LIGUORI

Make More. Work Less

Discover Yourself

Contact

Copyright ©2023 All rights reserved

MIKE LIGUORI

Make More. Work Less

Discover Yourself

Contact

Copyright ©2023 All rights reserved