Make More. Work Less. Discover Yourself.

Join subscribers to the Life Strategies Newsletter.

Every Sunday morning, you'll get a strategy to build, launch, and create your desired life.

Make More. Work Less. Discover Yourself.

Join subscribers to the Life Strategies Newsletter.

Every Sunday morning, you'll get a strategy to build, launch, and create your desired life.

Helping You Achieve Success

My coaching philosophy is simple; harness the mind and life will follow.

Work and life are not separate. They are two parts of a whole. Your work life feeds into your personal life and vice versa.

I believe that the fastest way to create a successful business and career is through the path of personal development.

Get full 1:1 access to me as I guide you through your unique life from start to finish over 12 transformative weeks.

Uncover your personal and subconscious blocks and create a customized plan to transcend you and create balance in your work and personal life.

Receive Weekly assignments to propel your progress forward and help integrate our calls into your daily life.

Daily WhatsApp messaging to facilitate breakthroughs, answer questions, and overcome challenges

Helping You Achieve Success

My coaching philosophy is simple; harness the mind and life will follow.

Work and life are not separate. They are two parts of a whole. Your work life feeds into your personal life and vice versa.

I believe that the fastest way to create a successful business and career is through the path of personal development.

Get full 1:1 access to me as I guide you through your unique life from start to finish over 12 transformative weeks.

Uncover your personal and subconscious blocks and create a customized plan to transcend you and create balance in your work and personal life.

Receive Weekly assignments to propel your progress forward and help integrate our calls into your daily life.

Daily WhatsApp messaging to facilitate breakthroughs, answer questions, and overcome challenges

3 Ways You Can Get Involved

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Join subscribers every week getting one powerful strategy to build, launch and create their desired life.

Purchase My Book

The Road Ahead and Miles Behind A Story of Healing and Redemption Between Father and Son

3 Ways You Can Get Involved

Free Download

Coming Soon

Weekly Newsletter

Join subscribers every week getting one powerful strategy to build, launch and create their desired life.

Purchase My Book

The Road Ahead and Miles Behind A Story of Healing and Redemption Between Father and Son

About Me

I'm an entrepreneur, strategist, and consultant for the creator economy.

I’m the author of two books, The Sandbox Stories of Human Spirit and War, and The Road Ahead and Miles Behind A Story of Healing and Redemption Between Father and Son.

I run a media company called Live Your Truth Media that helps companies create powerful brands and impactful legacies through content marketing.

My current and past clients have included major companies such as The Huffington Post, Salesforce, T-Mobile, Toyota, to Super Bowl Champions, Olympic Athletes, New York Times And Wall Street Journal Best Selling Authors, Thinkers50 speakers and Reality TV Stars.

My mission is to help provide you with the tools you need to live a life of success and abundance through your journey of personal mastery.

About Me

I'm an entrepreneur, strategist, and consultant for the creator economy.

I’m the author of two books, The Sandbox Stories of Human Spirit and War, and The Road Ahead and Miles Behind A Story of Healing and Redemption Between Father and Son.

I run a media company called Live Your Truth Media that helps companies create powerful brands and impactful legacies through content marketing.

My current and past clients have included major companies such as The Huffington Post, Salesforce, T-Mobile, Toyota, to Super Bowl Champions, Olympic Athletes, New York Times And Wall Street Journal Best Selling Authors, Thinkers50 speakers and Reality TV Stars.

My mission is to help provide you with the tools you need to live a life of success and abundance through your journey of personal mastery.

Testimonials

We aligned with Mike initially to run The King's Council Podcast with Rylee Meek. Without a clear direction of what to do, Mike helped us dial in branding and messaging to engage our community and ultimately grow the membership of our program. In an effort to create continuity with our branding, we made adjustments to our youtube channel and experienced tremendous growth, as well as my personal brand and website. Because of this we even started a second show to support our members and strategically use them for future growth.

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Rylee Meek

Founder, Kings Council Coaching and Social Dynamic Selling

I have been incredibly impressed by Mike and the team he has put together at Live Your Truth Media. In just a few months working together, they have made a huge impact on my business, including social media engagement, overall brand image, launch of a podcast, a reimagined newsletter and — most importantly — increased revenues. Above all, I trust Mike to care deeply about my business goals, support me as an entrepreneur and find the right person for each unique project. I couldn’t be happier with LYT and look forward to working with them for a long time!

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Lindsey Pollak

NYT Best Selling Author and Keynote Speaker

Mike is a great support system- especially for new podcasters! He helped me refine my concept, create quality recordings, build out a schedule and use analytics to improve. Mike is a life coach, podcast coach & professional producer all in one. You will not find this type of talent all wrapped up in one elsewhere. This is a MUCH different experience than working with one-off outsourced editors. Working with Mike will get your creative juices flowing— he’s always down to help you figure out how to tell the story (and that’s really what this is all about, right?). Highly recommend Live Your Truth. The name of the company says it all.

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Nicole Rose

Mindset Coach, Podcast Host,Contestant on HBO’s The Big Shot with Bethany Frankel

"I know coaching and I know mastery. Mike Liguori embodies both. He is an absolute master of his craft."

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Akshay

Author, Speaker, and Founder

Mike is a friend who has provided me support and counseling for my overall outlook on life and my life in particular. He has given me a perspective on my personal journey of self-healing and self-worth and has given me insight into the tools and people who could help me. Mike is someone I can always count on!

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Torey

Friend

"If you're someone looking for clarity and focus in your business and life, I recommend working with Mike.

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Joni

Founder, The Mindset Group

Testimonials

Image

Rylee Meek

Founder, Kings Council Coaching and Social Dynamic Selling

We aligned with Mike initially to run The King's Council Podcast with Rylee Meek. Without a clear direction of what to do, Mike helped us dial in branding and messaging to engage our community and ultimately grow the membership of our program. In an effort to create continuity with our branding, we made adjustments to our youtube channel and experienced tremendous growth, as well as my personal brand and website. Because of this we even started a second show to support our members and strategically use them for future growth.

Image

Lindsey Pollak

NYT Best Selling Author and Keynote Speaker

I have been incredibly impressed by Mike and the team he has put together at Live Your Truth Media. In just a few months working together, they have made a huge impact on my business, including social media engagement, overall brand image, launch of a podcast, a reimagined newsletter and — most importantly — increased revenues. Above all, I trust Mike to care deeply about my business goals, support me as an entrepreneur and find the right person for each unique project. I couldn’t be happier with LYT and look forward to working with them for a long time!

Image

Nicole Rose

Mindset Coach, Podcast Host,Contestant on HBO’s The Big Shot with Bethany Frankel

Mike is a great support system- especially for new podcasters! He helped me refine my concept, create quality recordings, build out a schedule and use analytics to improve. Mike is a life coach, podcast coach & professional producer all in one. You will not find this type of talent all wrapped up in one elsewhere. This is a MUCH different experience than working with one-off outsourced editors. Working with Mike will get your creative juices flowing— he’s always down to help you figure out how to tell the story (and that’s really what this is all about, right?). Highly recommend Live Your Truth. The name of the company says it all.

Image

Akshay

Author, Speaker, and Founder

"I know coaching and I know mastery. Mike Liguori embodies both. He is an absolute master of his craft."

Image

Torey

Friend

Mike is a friend who has provided me support and counseling for my overall outlook on life and my life in particular. He has given me a perspective on my personal journey of self-healing and self-worth and has given me insight into the tools and people who could help me. Mike is someone I can always count on!

Image

Joni

Founder, The Mindset Group

"If you're someone looking for clarity and focus in your business and life, I recommend working with Mike.

Buy My Latest Book The Road Ahead and Miles Behind A Story of Healing and Redemption Between Father and Son

Recent Issues of

The Life Strategies Newsletter

A Race to Run With No Finish Line

Marketing
September 03, 20225 min read

A RACE TO RUN WITH NO FINISH LINE

When I first started writing this, I had no clue where I was going or what I would say. I was initially thinking of sharing something inspiring or encouraging. I was going to potentially cite a passage from a book I have been reading. But when I decided to sit down with my 16oz cup of coffee, my intention to inspire went out the window today. In fact, something hit me this morning about my life that I did not expect to show up, something that for the longest time has waded in the waters of my mind.

I have this deep drive to be fucking good at everything. I mean everything. Sports, cooking, writing, you name it. And it’s not to compete with anyone. I do not care about winning or losing. Rather, I wish to be good at whatever I attempt. I even have a deeper desire to be a master. And I’m not just talking about Splinter from Teenage Mutant Ninja Turtles master. I’m talking about obsessively needing to be a master at something where people would know my name and how great I am. The validation of others saying

“Man, Mike is really good at that shit.”

“He really is a master of his craft.”

What’s mindboggling to me is that there is no one particular thing I wish to master. I want to be known as one. And it’s a weird obsession to have. To be a master of something so that others see how good I am? Where the hell did that all come from?

It’s a fire that is lit incredibly well within me. This deep drive of mastery has become the epicenter of my being. It is the thing that gets me up in the morning at the same time every day. It is the reason that I have said no to developing a social life and yes to working, practicing, and studying. I have chosen this obsession over social events, trips on the weekend, over walks in the early evening with someone I love.

I had hidden it well from those close to me. There were times where I was actually proud of saying no in the pursuit of one day being recognized as a master. I was prideful that instead of hanging out with my friends on the weekends, I was writing. It was a badge of honor I wore to respectfully decline in pursuit of being known by the world as a master of his craft. I figured that these were the sacrifices you had to make to be considered great, cutting yourself off the pleasure train and focusing on your work.

That’s what we’re told, isn’t it? To be great, you have to sacrifice at all costs. The team no sleep, 24/7 hustle culture of American Business. Rise and Grind. Work, work, work, work. You see on social media, on your newsletters, the endless productivity hacks and ways to work around and time collapse to achieve true mastery. Everyone has got to be on a mission to change the world, and it comes at the price of sacrificing ourselves in the process.

In this deep pursuit of mastery that I have loved and loathed simultaneously, I ponder what cost does the pursuit of this mastery of none start to become more of a burden and less of a desire to create a full life. When the Chicago Bulls documentary, the Last Dance came out, there were scenes where the great Michael Jordan, considered by many a master of the game of basketball, sitting comfortably in his beautiful home on a brown couch, sharing his grudges against teammates, against his former general manager, against his coaches. To this day, he still is criticizing them. While he achieved incredible feats and revolutionized not only the game of basketball but what it meant to be a brand, it seems that Jordan was still not satisfied with his accomplishments, with his impact.

He is a master, yet he is not satisfied with being one.

And at the rate I had been going, I would end up like him. No matter what I have accomplished or will accomplish in this lifetime, I still would be attached to something that didn’t work out, something or someone that prevented me from reaching a new level of mastery. While I battle with the desire to be a master, sacrificing everything from personal relationships to memorable events and trips in its pursuit is not worth it.

It has become a race to run with no finish line in sight.

I have never been good at balance. I either have done things with half-ass effort or become borderline obsessed with a laser focus on something that triumphs over taking breaks, spending time with friends, even putting my romantic relationships on the backburner. I do fear that my pursuit is nothing more than an ego-driven charade to make myself feel different or special from everyone else. Yet, today I do not beat myself up for my fear. I remind myself that I am where I am supposed to be, that it is a hard lesson to accept the decisions you have made in your lifetime, knowing what you know now. I practice as best as possible not to slander myself with harsh criticism of the choices I made. I continue as I have learned that it is not about the number of achievements you obtain in life to pursue something great.

Rather, it is what you learned along the way.

And that is the true lesson in mastery; being ok with the outcome of the sacrifices you make. Sometimes you learn this lesson early enough to feel that you have more time on the clock to hit the game-winning shot. Sometimes, you find yourself on a chair like Jordan, wishing that your retirement didn’t stop at six championships rather seven.

And sometimes, you walk away from the game being ok with the joy of being able to play even at all.


Mike Liguori

I'm an entrepreneur, strategist, and consultant for the Creator Economy. I’m the author of two books, The Sandbox Stories of Human Spirit and War, and The Road Ahead and Miles Behind A Story of Healing and Redemption Between Father and Son. I run a media company called Live Your Truth Media that empowers brands and companies to utilize the power of podcasting to build deeply engaged audiences and better relationships with their customers. My current and past clients have included major companies such as The Huffington Post, T-Mobile, Toyota, to NFL players, New York Times And Wall Street Journal Best Selling Authors, Thinkers50 speakers and Reality TV Stars. My mission is to help provide you with the tools you need to live a life of success and abundance through your journey of personal mastery.

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MIKE LIGUORI

Make More. Work Less

Discover Yourself

Contact

Copyright ©2023 All rights reserved

MIKE LIGUORI

Make More. Work Less

Discover Yourself

Contact

Copyright ©2023 All rights reserved