Make More. Work Less. Discover Yourself.

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Every Sunday morning, you'll get a strategy to build, launch, and create your desired life.

Make More. Work Less. Discover Yourself.

Join subscribers to the Life Strategies Newsletter.

Every Sunday morning, you'll get a strategy to build, launch, and create your desired life.

Helping You Achieve Success

My coaching philosophy is simple; harness the mind and life will follow.

Work and life are not separate. They are two parts of a whole. Your work life feeds into your personal life and vice versa.

I believe that the fastest way to create a successful business and career is through the path of personal development.

Get full 1:1 access to me as I guide you through your unique life from start to finish over 12 transformative weeks.

Uncover your personal and subconscious blocks and create a customized plan to transcend you and create balance in your work and personal life.

Receive Weekly assignments to propel your progress forward and help integrate our calls into your daily life.

Daily WhatsApp messaging to facilitate breakthroughs, answer questions, and overcome challenges

Helping You Achieve Success

My coaching philosophy is simple; harness the mind and life will follow.

Work and life are not separate. They are two parts of a whole. Your work life feeds into your personal life and vice versa.

I believe that the fastest way to create a successful business and career is through the path of personal development.

Get full 1:1 access to me as I guide you through your unique life from start to finish over 12 transformative weeks.

Uncover your personal and subconscious blocks and create a customized plan to transcend you and create balance in your work and personal life.

Receive Weekly assignments to propel your progress forward and help integrate our calls into your daily life.

Daily WhatsApp messaging to facilitate breakthroughs, answer questions, and overcome challenges

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3 Ways You Can Get Involved

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Coming Soon

Weekly Newsletter

Join subscribers every week getting one powerful strategy to build, launch and create their desired life.

Purchase My Book

The Road Ahead and Miles Behind A Story of Healing and Redemption Between Father and Son

About Me

I'm an entrepreneur, strategist, and consultant for the creator economy.

I’m the author of two books, The Sandbox Stories of Human Spirit and War, and The Road Ahead and Miles Behind A Story of Healing and Redemption Between Father and Son.

I run a media company called Live Your Truth Media that helps companies create powerful brands and impactful legacies through content marketing.

My current and past clients have included major companies such as The Huffington Post, Salesforce, T-Mobile, Toyota, to Super Bowl Champions, Olympic Athletes, New York Times And Wall Street Journal Best Selling Authors, Thinkers50 speakers and Reality TV Stars.

My mission is to help provide you with the tools you need to live a life of success and abundance through your journey of personal mastery.

About Me

I'm an entrepreneur, strategist, and consultant for the creator economy.

I’m the author of two books, The Sandbox Stories of Human Spirit and War, and The Road Ahead and Miles Behind A Story of Healing and Redemption Between Father and Son.

I run a media company called Live Your Truth Media that helps companies create powerful brands and impactful legacies through content marketing.

My current and past clients have included major companies such as The Huffington Post, Salesforce, T-Mobile, Toyota, to Super Bowl Champions, Olympic Athletes, New York Times And Wall Street Journal Best Selling Authors, Thinkers50 speakers and Reality TV Stars.

My mission is to help provide you with the tools you need to live a life of success and abundance through your journey of personal mastery.

Testimonials

We aligned with Mike initially to run The King's Council Podcast with Rylee Meek. Without a clear direction of what to do, Mike helped us dial in branding and messaging to engage our community and ultimately grow the membership of our program. In an effort to create continuity with our branding, we made adjustments to our youtube channel and experienced tremendous growth, as well as my personal brand and website. Because of this we even started a second show to support our members and strategically use them for future growth.

Image

Rylee Meek

Founder, Kings Council Coaching and Social Dynamic Selling

I have been incredibly impressed by Mike and the team he has put together at Live Your Truth Media. In just a few months working together, they have made a huge impact on my business, including social media engagement, overall brand image, launch of a podcast, a reimagined newsletter and — most importantly — increased revenues. Above all, I trust Mike to care deeply about my business goals, support me as an entrepreneur and find the right person for each unique project. I couldn’t be happier with LYT and look forward to working with them for a long time!

Image

Lindsey Pollak

NYT Best Selling Author and Keynote Speaker

Mike is a great support system- especially for new podcasters! He helped me refine my concept, create quality recordings, build out a schedule and use analytics to improve. Mike is a life coach, podcast coach & professional producer all in one. You will not find this type of talent all wrapped up in one elsewhere. This is a MUCH different experience than working with one-off outsourced editors. Working with Mike will get your creative juices flowing— he’s always down to help you figure out how to tell the story (and that’s really what this is all about, right?). Highly recommend Live Your Truth. The name of the company says it all.

Image

Nicole Rose

Mindset Coach, Podcast Host,Contestant on HBO’s The Big Shot with Bethany Frankel

"I know coaching and I know mastery. Mike Liguori embodies both. He is an absolute master of his craft."

Image

Akshay

Author, Speaker, and Founder

Mike is a friend who has provided me support and counseling for my overall outlook on life and my life in particular. He has given me a perspective on my personal journey of self-healing and self-worth and has given me insight into the tools and people who could help me. Mike is someone I can always count on!

Image

Torey

Friend

"If you're someone looking for clarity and focus in your business and life, I recommend working with Mike.

Image

Joni

Founder, The Mindset Group

Testimonials

Image

Rylee Meek

Founder, Kings Council Coaching and Social Dynamic Selling

We aligned with Mike initially to run The King's Council Podcast with Rylee Meek. Without a clear direction of what to do, Mike helped us dial in branding and messaging to engage our community and ultimately grow the membership of our program. In an effort to create continuity with our branding, we made adjustments to our youtube channel and experienced tremendous growth, as well as my personal brand and website. Because of this we even started a second show to support our members and strategically use them for future growth.

Image

Lindsey Pollak

NYT Best Selling Author and Keynote Speaker

I have been incredibly impressed by Mike and the team he has put together at Live Your Truth Media. In just a few months working together, they have made a huge impact on my business, including social media engagement, overall brand image, launch of a podcast, a reimagined newsletter and — most importantly — increased revenues. Above all, I trust Mike to care deeply about my business goals, support me as an entrepreneur and find the right person for each unique project. I couldn’t be happier with LYT and look forward to working with them for a long time!

Image

Nicole Rose

Mindset Coach, Podcast Host,Contestant on HBO’s The Big Shot with Bethany Frankel

Mike is a great support system- especially for new podcasters! He helped me refine my concept, create quality recordings, build out a schedule and use analytics to improve. Mike is a life coach, podcast coach & professional producer all in one. You will not find this type of talent all wrapped up in one elsewhere. This is a MUCH different experience than working with one-off outsourced editors. Working with Mike will get your creative juices flowing— he’s always down to help you figure out how to tell the story (and that’s really what this is all about, right?). Highly recommend Live Your Truth. The name of the company says it all.

Image

Akshay

Author, Speaker, and Founder

"I know coaching and I know mastery. Mike Liguori embodies both. He is an absolute master of his craft."

Image

Torey

Friend

Mike is a friend who has provided me support and counseling for my overall outlook on life and my life in particular. He has given me a perspective on my personal journey of self-healing and self-worth and has given me insight into the tools and people who could help me. Mike is someone I can always count on!

Image

Joni

Founder, The Mindset Group

"If you're someone looking for clarity and focus in your business and life, I recommend working with Mike.

Buy My Latest Book The Road Ahead and Miles Behind A Story of Healing and Redemption Between Father and Son

Recent Issues of

The Life Strategies Newsletter

How to Steal Other People's Ideas

Marketing
September 03, 20226 min read

HOW TO STEAL OTHER PEOPLE'S IDEAS

I decided that it was time to address something troubling for me online.

That is the stealing of ideas.

I see a lot of creators online, in an attempt to build an audience and following, pass on another message, quotes, and ideas off as their own.

Instead of creating a variation of the idea and content they consume, they leverage someone else’s idea to profit.

This is troubling to me for several reasons, which I will get into, but this is the most powerful one of all—the lack of innovation of concepts from stealing ideas.

TikTok, Instagram, and Youtube are doing everything possible to get more content, drive more eyeballs, and profit from advertiser deals.

And creators are feeling the pressure to perform out of fear they will lose their audience if they do not post more.

So content gets recycled and repurposed. More and more content looks and feels the same.

Ideas once worth spreading are now rinsed and repeated from one content creator to another, looking simply for traction.

Is it something our society should worry about?

Only if we believe this is comprising the promotion of free thinkers.

I think social media benefits from free thinkers.

I believe the more we have individual creators take what they have consumed and created their spin on the idea with more data, research, and perspective, the more our world benefits at large.

And not every idea is worth spreading.

With every good concept that generates positive human emotion and acts comes ideas filled with hate, bigotry, and other forms of negative contribution to human behavior.

We must do our due diligence in determining who and what we consume today. That conversation will be saved for a rainy day.

Until then, let’s turn our attention to the following.

There are unwritten rules to stealing ideas.

There is nothing wrong with taking someone’s idea and making it your own. Humans have been doing it since the dawn of time.

The most influential art, stories, theories, and concepts all started from an idea. The origination of those ideas is often unknown.

What’s important is that the accomplishments were done according to the individual's drive to make something their own.

The creator put their unique twist on the idea.

Here are the three rules to stealing ideas

Rule 1: Give credit where credit is due.

Nothing drives me more batsh*t crazy than listening to a podcast and hearing someone take an idea, quote, or lesson from someone else and utilize it for their gain.

Again, it’s the idea itself or the content used. It’s the lack of originality in the person utilizing what they consumed to make it their own.

Some of us are so caught up in the attention game of social media that we bypass the work it takes to flush out the idea; therefore, we use what we heard or read as our own.

Shortcuts do not work for thought leadership. Only original thoughts and perspectives attract people to follow you.

There is a caveat to this and a friendly reminder to all of you reading this:

You will not lose people if you recite someone’s idea that influences your work.

If you hear or consume something profound and want to share it, giving credit to the original idea will give you more credibility to your audience.

You will be seen as someone who does their research and thinks in depth about what they have consumed to make it digestible to other people.

This builds trust and, in turn, creates authenticity and relationship.

Rule 2: If you don’t know what it means, expand the idea.

Short-form media is taking over the world right now, and everybody and their grandmother are posting Reels and Shorts on every channel possible.

We can thank TikTok for this game-changer of an idea.

I like short-form media. It forces people to stand out more, get to the point faster, and attempt to provide more value more quickly.

But my heart belongs to the art of making long-form, especially regarding idea generation.

Hour-long Youtube videos diving into concepts and theories. History books. Biographies of dead presidents.

Sign me up.

The more I intentionally consume history, the more I tend to elongate a concept I read from previous events.

This makes me flush out even more ideas to conceptualize into tweets, Instagram posts, and newsletters like this.

It forces me to do my work to explain my idea to people based on what I read. It better prepares me for future content and inspires me to make more.

Don’t force yourself to do something because a platform is communicating to you to do it. Don’t shortcut your process to create content.

Do your research. If you don't know something, you do not know enough to articulate it.

No one will look down on you for not knowing something. Let your curiosity drive you to dive deeper into what you found fascinating.

Your message will improve. Your content will change, and you’ll be able to influence more people positively.

Rule 3: Ideas don’t make you who you are, experience does.

People want to follow you online because of your experience.

It’s not the idea you’re sharing.

Many of those ideas have been shared before.

The ones you think are unique are only that way because of your life experience.

Being able to relate to people in a manner that creates engagement and entertainment is what gets people to follow you and want to know more.

Think of it as showmanship.

Your life experience makes the idea worth sharing. That’s why people love TED talks.

It’s not because of the idea the speakers are presenting. Instead, it’s the engaging manner of the experience of the concept told by the speaker.

A scientist who cites just research fails compared to a scientist who applies their own experience and the experience of others to share the research.

We’re more likely to listen to someone who incorporates a storytelling component of their experience into a lesson than just the lesson itself.

You see this in the fitness industry. Testimonials and case studies of numerous people losing weight inspire people to join the weight loss program.

Watching other people make money online and tell their story inspires us to look into creating an online business.

Ideas you have or share do not define you.

The experience you share with the idea does.

The last thing I’ll leave you with is one of my favorite quotes

“Knowledge is knowing a tomato is a fruit.

Wisdom is knowing not to put a tomato in a fruit salad.”


Mike Liguori

I'm an entrepreneur, strategist, and consultant for the Creator Economy. I’m the author of two books, The Sandbox Stories of Human Spirit and War, and The Road Ahead and Miles Behind A Story of Healing and Redemption Between Father and Son. I run a media company called Live Your Truth Media that empowers brands and companies to utilize the power of podcasting to build deeply engaged audiences and better relationships with their customers. My current and past clients have included major companies such as The Huffington Post, T-Mobile, Toyota, to NFL players, New York Times And Wall Street Journal Best Selling Authors, Thinkers50 speakers and Reality TV Stars. My mission is to help provide you with the tools you need to live a life of success and abundance through your journey of personal mastery.

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MIKE LIGUORI

Make More. Work Less

Discover Yourself

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Copyright ©2023 All rights reserved

MIKE LIGUORI

Make More. Work Less

Discover Yourself

Contact

Copyright ©2023 All rights reserved